Qualibrate

Qualibrate

SaaS automation testing tool re-brand and UX refactor

UX & UI Designer
2020 - 2022

Qualibrate was SaaS test automation solution for enterprise software delivery.

Joined the company as the only designer in 2020. Re-branded and designed the whole visual system, pivoting the company's tone of voice. Then, I focused on the Qualibrate UI and improved the UX of the cloud web application, setting design processes and workflows between different departments. A UX-driven process led the numerous activities in order to put existent features under discussion and evaluate new ones. I kickstarted the product integration with another product after the acquisition by another company.

Qualibrate was a SaaS solution for enterprise software delivery that let teams test, document, and train end-users.

Feb 2020

Visual Re-Brand

The re-brand process started working closely with the Marketing team.

Understand why the current customers chose Qualibrate and why others didn’t, in favor of other solutions.

In a complex and crowded world, like the one of digital transformations, organizations value a product with a very specific set of features, easy to use and to learn, with no frills, and with low maintenance.

Mirroring these business desires, we design a brand that aims for simplicity and objectivity. Reducing everything to the fundamental and the necessary. “Less but better”.

Keep it simple!
Consistency is a key to simplicity.
Horror Vacui - Do not be afraid of white space!

With these main three principles in our mind, we re-designed everything. In order to ensure a high-quality and consistent use of all visual materials, a design system has been built. It created a common visual language, reduced design debt, accelerated the design process, and built bridges between multidisciplinary teams working together.

Fall 2020

New Website

As a natural next step, we completely rebuilt the website.

Abstract motion graphics and simple copy are at the core of our design.

  • Simple sitemap with multiple landing pages.
  • Interactive ROI calculator.
  • Digital events, success stories and blog articles.

One year after the launch of the new website, traffic increased by +107,71%.

The leads coming from the webiste became more in target. More people who already understood that Qualibrate is what theyare looking for and directly asking for the pricing.

Late 2020 - 2021

UI Refactoring

Qualibrate cloud application has been redesigned following an incremental approach.

We started refactoring pre-existent components. With consistency as our main goal.

Subsequently, components were placed in a brand new UI design system.

Fast and agile companies, like Qualibrate, need to release faster than a design process can take.

To avoid disrupting Qualibrate’s users experiences, we proceeded incrementally when adding new features to the product. We designed them using skeletons, allowing developers to implement our designs using the old - not structured - design system and then easily switch to the new one when it was completely ready.

As a major release we present to the users a brand new UI in September 2021.

The most important objective was to not let current users feel lost using a new UI.

All our efforts were put on usability tests and interviews to understand how to avoid users a sense of disarray.

2021

UX-driven Roadmap

Qualibrate continuously researched how to improve the quality of the product.

A UX-driven process led the numerous activities in order to put existent features under discussion and evaluate if new features were “really” necessary.

Minimalism was the guide for product design too.

The strict collaboration between designer, developers and product manager was the foundations of a solid process.

Late 2021

Company Acquisition

At the end of 2021 Qualibrate has been acquired by Copado.

As a result of that, Qualibrate needed to be merged with a similar product already present in the Copado ecosystem.