Copado Product Design Team

Copado Product Design Team

Introduce and scale design operations

DesignOps Lead
2023-2024

Improving the operations of a small design team (6 designers) working on multiple product lines. The process involves initial assessment, introducing new processes, measuring success, and identifying professional growth paths for designers to enhance their job satisfaction.

Copado is the #1 Native DevOps Platform for Salesforce and the Market Leader in Low-Code CI/CD and AI-Driven Test Automation for Enterprise Clouds. Backed by Salesforce Ventures and Insight Venture Partners, Copado powers end-to-end digital transformation for 1,200+ global enterprises like Coca-Cola, Ebay, Medtronic and Volkswagen.

Late 2022

Maturity and Quality Assessment

After being introduced to the team, I've indentified the critical gaps and weaknesses of the existing processes. The real challenge was to improve the workflow without additional efforts for the team members and without being seen as an outsider disruptor.

Early 2023

Process and Tools introduction

We built a strategy that would optimize designers’ day-to-day workflow. We set "north star" and we start small, finding a pilot product line and then scale.
We advocate and educate the dev team to the design process. Let ourselves in their workflow and built a business case for UX best practices.
Reducing the design debt was our main goal, allowing the design team being part of the planning.

Mid 2023

A new Design System


In order to reduce the design debt we started crafting our design system using the atomic design methodology, making much easier to understand relations, hierarchies, and inheritance, therefore creating more scalable systems.

1006 components, 29 styles, 221 variables created

The main challenge was to integrate two different design systems: our own CDS and Salesforce's SLDS. We then opt to create an headless DS

Late 2023

Measuring DesignOps Success

In order to measure our initiatives, set a metrics framework based on the REACH framework:

  • Results: Has the design of the product or its experience improved?
  • Efficiency: Are designers spending their time and energy on high-value tasks?
  • Ability: Are the necessary skills and knowledge present and accessible within the design team?
  • Clarity: Do both design-team members and external partners understand and agree upon the value that design provides?
  • Health: Are design-team members happy and fulfilled in their work?

Early 2024

Skillset Mapping and Designers' Growth Path

We developed a Figma widget to assess each team member skills and their future focus. We mapped the whole team skillset and shift our growth towards what is best for the team in order to feel supported and useful.