About Me
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Hi, I'm Salvatore.

I’m a multidisciplinary digital designer.


I stand out where design and technology meet, transforming complex problems into simple and beautiful digital experiences.

Go to Projects

Users

It's all about experience.

Designers

It's all about the process.

Born in 1991 in Italy. Currently living in the Netherlands.
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I try to - even slightly - improve the lives of others through design, following an holistic process.

In the last fourteen years I worked as a freelancer, as an employee and have founded a creative studio.

To complicate is simple, to simplify is complicated.

To simplify you have to take away, and to take away you have to know what to take away.
— Bruno Munari
Italian Artist and Designer

Things I do:

UX and Product Design

How to meet the exact needs of the customer without fuss or bother; from initial intentions through final reflections. 1

UI Design

How simplicity and elegance produce products that are a joy to own, a joy to use. 1

Interactive Design

How to create an iterative back and forth between people and a whole variety of new media.

Things I've done:

Visual & Motion Design

How to apply graphic design principles to film and video production.

Creative & Web Developer

How to create digital experiences and artistic storytelling using web-based technologies.

Videography & Photography

How to permanently capture the reality on analog or digital media.

1 Paraphrasing Don Norman and Jakob Nielsen words.

projects

The most recent projects.

Copado Robotic Testing

Repositioning Copado's SaaS testing tool

We shifted focus from technical to user-friendly low-code solution. We revamped architecture with a flexible concept model. Guided by our Design Vision, incremental implementation led to boosted sales, stable NPS, and enhanced collaboration.

Product Design
2022-2024

Copado Explorer

Exploratory Testing for Salesforce

We aimed to improve manual testing in Salesforce DevOps by integrating Copado's CI/CD solution. Our goal was to transition testers towards automation while maintaining efficiency, leveraging AI to improve quality.

Product Designer
2023-2024

Copado Product Design Team

Introduce and scale design operations

Improving the operations of a small design team (6) working on multiple product lines.

DesignOps Lead
2023-2024

Qualibrate

SaaS automation testing tool re-brand and UX refactor

Qualibrate was a SaaS solution for enterprise software delivery that let teams test, document, and train end-users.

UX & UI Designer
2020 - 2022

Stone Ways

Interactive games for educational events

Interactive Designer
2015 - 2017

World Press Photo

Touchless video interviews browser

Interactive Designer
2017

Pervasive Live Show

Brain waves-generated performance

Interactive Designer
2019

Terracotta Museum

3D sculpture customization

Interactive Designer
2017

Bloodynose

Founding a creative agency

Founder
2013 - 2020

Learning & Development

Some of the certifications, courses and studies.

2024

Customer Journey Management

Nielsen Norman Group
Customer Experience · Service Design · Cross-department Strategy
2023

Becoming a UX strategist

Nielsen Norman Group
UX strategy · DesignOps · Business Strategy · Strategic Planning
2022

Designing Complex Apps for Specialized Domains

Nielsen Norman Group
User Interface Design · User Experience (UX) · Interaction Design
2021

Professional Diploma in UX Design

UX Design Institute - Glasgow Caledonian University
User Interface Design · User Experience (UX) · Interaction Design
2023

Digital Leadership Certificate

Growth Tribe
2022

Data Visualisation & Storytelling

Growth Tribe
2014

Semiotics, Ethnography and Information Design

XY Lab - Summer School
2014

Film Editing for Visual Storytelling

Centro Sperimentale di Cinematografia di Roma

contact me

Please feel free to reach out.
Send me a message.